Pull out key statistics or eye-catching quotes. Social media can help you attract new business. Obviously, this should be done mainly with top-of-funnel content. Share, and encourage others to do the same.Include a link to the webinar in social media copy, along with a brief description of the topic and people involved.Place these clips within your template.Find two or three "special" moments from each webinar.(Otherwise people won't know what they're seeing). If you can, create a quick template intro and outro for each clip.The best ones include personality - a passionate presenter or an interesting debate between two speakers. Take the best 30-second moments from your webinar and turn them into short social media videos. In fact, editing them down to their most interesting snippets can be very powerful. You don't even need to keep your webinar replays in one piece to reuse them. Not everyone wants the same ebook, so change up content formats and see if they have a bigger impact. Good nurturing campaigns require you to push different buttons. If you haven't been able to connect with someone for awhile, perhaps a particularly interesting webinar topic will get them to pay attention. Send your most popular webinars to "colder" leads.They may not want to speak to a salesperson yet, but you can still show them what you have to offer. If leads are more mature, send them a product demo or walkthrough.These are topics that will interest them, but aren't salesy. Send top-of-funnel leads your "big picture" (awareness) webinars.Plus, they fit easily into your existing nurture campaigns: They're a change from the usual formats, and they give them the chance to hear and see the real people behind your company. Ebooks, customer case studies, or simply blog posts.īut webinars also make a great resource to send to prospects. Once you've generated leads, you need to keep them engaged right through until they talk to sales and (hopefully) buy. This can work either by transforming a past live webinar session, or uploading a pre-recorded video.Īnd one way to help users find these on-demand webinars is. Here's our current on-demand webinars listed on our company page: Pro tipĬhoose a webinar platform that lets your easily create an on-demand webinar and registration page. Make webinars available to stream on-demand, as soon as a user discovers them. In fact, as we said above, many users don't want to have to attend at a specific time on the right day. Just because the webinar is finished, that doesn't make it less interesting to new viewers. If you'd rather users fill out a form, provide a short teaser clip in the blog post, and then show them where they can watch the rest. Webinars are often gated, and not everyone wants to open this premium content to the world. This shouldn't take too long because all of the research was already done. Or you could write a summary of the webinar with a few extra insights. And you need content on the page if you want Google to pick up on the post. This will also help your SEO as you will end up with a blog post full of great keywords, which should help traffic. This helps people skip ahead to find the parts they're most interested in. Provide a transcript of the conversation below the video. You can write these posts yourself, or use a content writing service to do it for you.īut to make this work well, you need to add a little more. So consider embedding past webinars in blog posts to help people find them. Video content is popular and visually appealing, and can even boost traffic. So why not use your blog for webinar promotion? They may have no idea that you even host live, dynamic webinars. Embed the webinar replay in a blog postįor many customers, the first place they find your business is through the blog. And it's another useful chance to connect with your prospects and customers. There's nothing to lose by sending out your webinar recording. Recording emails typically have a very good open rate, so take this opportunity to share something else. Include a call-to-action to another valuable resource.There's also a good chance that attendees who enjoyed the session will share it with colleagues. Be quick to send the recording while the topic is still fresh in everyone's mind.Good webinar solutions will even automate this process for you, so it doesn't have to be a hassle. And you can still deliver this to them to watch on their own time. At some point, they wanted to hear what you had to say. Which means that there are plenty of people who didn't catch your presentation live.īut just because they didn't show up, doesn't mean they're not interested. Even the best webinar platforms average around a 50% attendance rate.
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